News and Insights

7777 gaming, a leading provider of digital gaming solutions, has announced a significant strategic partnership with Scientific Games a global leader in retail and digital lottery games, technology, analytics and services, to deliver digital lottery games through the SG Content Hub Partner Program.

The SG Content Hub Partner Program is a unique platform and game content partnership program featuring an expanding, highly curated selection of iLottery games from best-in-class, game studios worldwide in a variety of play styles appealing to all player types in multiple languages, as well as access to select licensed properties from the largest licensed brands portfolio in the lottery industry. Scientific Games currently serves 150 lotteries in 50 countries.

Elena Shaterova, Chief Commercial Officer at 7777 gaming, expressed enthusiasm about the partnership: "Partnering with Scientific Games represents a significant milestone for 7777 gaming, solidifying our position as a global leader in digital lottery solutions. Through this collaboration, we are poised to deliver unparalleled gaming experiences to players worldwide, driving innovation and growth in the lottery industry."

Steve Hickson, VP of Digital Games at Scientific Games commented: "We are delighted to welcome yet another top-class lottery game studio to the SG Content Hub Partner Program. The addition of 7777 gaming and their fantastic games aligns perfectly with our goal to make a variety of digital lottery content available to existing and new Scientific Games customers. Our SG Content Hub Partner Program is developing at pace as we continue to provide our customers with frictionless access to the very best content in the industry."

The SG Content Hub Partner Program offers a one-stop solution for accessing multiple iLottery game studios, seamlessly integrating with a lottery's existing gaming systems and iLottery technology. It streamlines operations, simplifies tech integrations, and enhances data analytics to drive game development and iLottery portfolio management.

7777 gaming is renowned for its ability to deliver high-quality iLottery games tailored to the unique requirements of different lotteries. The company ensures that its game content meets stringent government regulations and operators' expectations for customization. With custom-made lottery concepts, 7777 gaming guarantees enhanced player satisfaction and fosters a deeper sense of connection and loyalty to the brand.

7777 gaming strengthens its footprint in the Romanian online gaming market with Avento Group. As part of this collaboration, 7777 gaming's extensive portfolio of over 80 captivating casino games, including popular titles like Cash 100, Club Mr. Luck, and Jinn, as well as recent releases such as Crazy 100 Bucks and King Cash 10, is now available on Avento Group's prominent websites in Romania - Mr Bit, Frank Casino, and SlotV. This partnership signifies 7777 gaming's commitment to delivering an enhanced gaming experience to Romanian players and further expanding its reach in the region.

"Leveraging our partnership with Avento Group, we are excited to bring our diverse portfolio of premium casino games to their audience in Romania," said Larisa Karaboycheva, Account Manager at 7777 gaming. "We are excited to continue our success story of delivering unparalleled entertainment to players across various regulated markets with Avento Group."

Avento Group, known for its dedication to providing top-quality gaming experiences, expressed enthusiasm about the partnership. "We are thrilled to welcome 7777 gaming's impressive selection of casino games to our top-notch brands in Romania," commented Anastasia Ardelean, Head of Marketing and PR at Avento Group. "This collaboration strengthens our commitment to offering our players a diverse and exciting gaming environment."

Last year, 7777 gaming became live on Avento Group's MGA lisenced operators, in 2024 went live on their brand-new Bulgarian website and now continues its journey of growth with Avento Group's three brands in Romania.

If you are looking for experienced online casino provider on the Romanian market - let's talk.

7777 gaming proudly announces a game-changing partnership with BetConstruct, a prominent B2B iGaming provider and casino content aggregator. As a result of this strategic collaboration, the entire suite of 7777 gaming's immersive casino games is now accessible on BetConstruct's platform, enriching the gaming experience for their esteemed network of online casinos.

Elena Shaterova, Chief Commercial Officer of 7777 gaming, expressed her enthusiasm about the partnership: "This collaboration with BetConstruct gives us the opportunity to reach the global audience of players all over the world as both companies are leading providers within the iGaming industry. We are excited to leverage BetConstruct's extensive platform and enhance the gaming experience on their esteemed network of online operators across the globe."

Ruzanna Elchyan, Head of Gaming at BetConstruct said: "We are delighted to welcome 7777 gaming to our growing network of partners. Their innovative portfolio of online casino games adds a new dimension to our platform, enriching the offerings available to our clients globally. This partnership reflects our commitment to providing diverse and engaging content to enhance user experiences in online casinos."

BetConstruct, a prominent technology and service provider in the online gaming industry, powers numerous gaming and betting brands worldwide. With a track record of innovation and excellence, BetConstruct's platform offers a comprehensive suite of solutions, including Online and Retail Sportsbook, Classic Casino and Live Casino, Poker, Skill Games, Social Gaming Platform, and Sports Data Solutions.

7777 gaming, founded in 2020, has quickly emerged as an innovative and data-driven force in the iGaming sector. The company's product offerings include a 360-degree platform, state-of-the-art online casino games, iLottery, Jackpot, marketing solutions, draw-based games, and scratch cards. With a dedicated team boasting over 20 years of experience, 7777 gaming's products are rigorously tested and compliant with regulations in multiple jurisdictions.

7777 gaming is already a trusted partner with leading aggregators and platform providers in the iGaming industry, and the collaboration with BetConstruct further solidifies its position as a key player in the evolving landscape of online gaming.

We are excited to announce the launch of 7777 gaming on bet365 Games in Bulgaria, marking the beginning of a thrilling partnership that promises an outstanding gaming experience for Bulgarian players.

With a carefully curated selection of 50+ games, including titles like Sea of Treasure, Diamonds of Majesty, Lucky Clover, Bucks Detective, and Cash 20x, 7777 gaming sets to elevate the gaming landscape on bet365.com/bg.

Elena Shaterova, CCO of 7777 gaming shares her excitement about the recently activated partnership: "We are offering our diverse game portfolio to bet365 players in Bulgaria. From a vast array of gaming options, ranging from traditional slots to innovative and unconventional concepts, bet365 community already enjoy a wide array of games and jackpot concepts thrilling players around the globe."

bet365 spokesperson commented: "We are thrilled to welcome 7777 gaming to our Games platform. Their commitment to innovation and exceptional gaming content aligns perfectly with our brand goal to provide the best possible experience for our players. We look forward to a successful partnership that will bring excitement and entertainment to our gaming community."

Bet365 is a globally renowned online gambling operator. Bet365 Games is the home of gaming excitement, offering a wide range of slots to choose from, including multi-layered jackpots, classic-style fruit games, and the latest innovative titles.

Bet365 has a range of useful tools to help you stay in control of your gambling that can be found at https://responsiblegambling.bet365.com/bg

7777 gaming stands out as a preferred provider in the Bulgarian market, known for its strong positioning and commitment to delivering top-notch gaming experiences.

Are you looking for a reliable and data-oriented iGaming casino provider? Let's talk.

7777 gaming goes to several Malta Gaming Authority (MGA)-regulated markets with Gondor Gaming. Due to this collaboration, 7777 gaming online casino games are integrated into multiple MGA-regulated brands powered by Condor Gaming.

7777 gaming's extensive portfolio of MGA-certified games will now be made available to a wider audience of players within the MGA jurisdiction, such as Tournaverse, Gambeta10, Pedalada10, 24Bettle, BBets, BigCasino5, Casino Sieger, Rembrandt Casino, and Lucky Bull.

Larisa Karaboycheva, Account Manager at 7777 gaming said: "The collaboration with Condor Gaming underscores our dedication to delivering top-tier online casino games to a broader audience within the MGA-regulated space. We believe that our MGA-certified games, known for their quality and innovation, will complement Condor Gaming's commitment to excellence, compliance and user-centric approach."

Prash Patel, CMO at Condor Gaming stated: "7777 gaming's online casino content is a fantastic addition to our portfolio and aligns perfectly with our commitment to delivering the best possible gaming experiences to our players. This collaboration enables us to enhance our offerings and provide a broader selection of high-quality games, ensuring that our MGA-regulated brands remain at the forefront of the industry."

Are you looking for a reliable and data-oriented iGaming casino provider? Let's talk.

7777 gaming proudly announces its strategic partnership with SoftGamings, a distinguished online casino content aggregator catering to a worldwide audience. This partnership allows 7777 gaming to showcase over 140 of its innovative and best-selling casino games to the extensive client base of SoftGamings.

SoftGamings, known for its dedication to delivering high-quality, creative, and innovative online casino products, will enhance its diverse portfolio by integrating 7777 gaming's top-tier games. This collaboration reflects 7777 gaming's mission to reach a broader audience and offer unparalleled gaming excitement.

Elena Shaterova, Chief Commercial Officer at 7777 gaming, has commented about the collaboration: "We are excited to partner with SoftGamings and bring our cutting-edge casino games to a broader audience. This collaboration aligns perfectly with our mission to provide players worldwide with top-notch gaming experiences. SoftGamings' reputation for excellence in the industry makes them an ideal partner, and we look forward to a mutually successful journey."

Anna Kiselova, Head of Partnership at SoftGamings stated: "We are delighted to welcome 7777 gaming to our esteemed list of partners. Their commitment to innovation and quality aligns seamlessly with our vision. The addition of their games to our platform enhances our ability to provide clients with a comprehensive and world-class gaming experience. We look forward to a successful partnership that brings excitement to players and value to our clients."

SoftGamings is committed to working with the best online casino game providers to deliver unparalleled gaming solutions. The addition of 7777 gaming's portfolio reinforces SoftGamings' dedication to offering clients a diverse and engaging selection of online casino games.