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7777 gaming is excited to announce a new aggregation partnership with Aristocrat Interactive, a leader in content and technology solutions for iLottery, iGaming and online sports betting. Under this deal, Aristocrat Interactive will aggregate and distribute the complete 7777 gaming portfolio across both major online verticals: casino and lottery. Operators will gain seamless access to more than 200 certified online casino titles, including slots, instant win games, crash experiences and high-engagement releases, while also benefiting from the full suite of advanced iLottery products. By integrating the complete 7777 gaming portfolio, Aristocrat Interactive's customers receive an instantly scalable library that supports both modern casino entertainment and next-generation lottery transformation within a single, unified aggregation environment.

7777 gaming begins 2026 with a strong focus on Africa, strengthening its international growth strategy through a new partnership with BetFounders. The collaboration supports 7777 gaming's plans to expand its footprint across key African markets by working with partners that bring proven regional expertise and a clear understanding of local player needs.

From January 19 to 21, 7777 gaming steps into the spotlight at ICE Barcelona with its most ambitious presence to date. Located at stand 1H50, the company will unveil a significantly larger booth and its richest product portfolio ever - an expression of steady growth, creative confidence, and a clear vision for the future of iGaming. This year, visitors are not simply invited to see games, they are invited to move through the world of 7777 gaming, guided across its three core verticals: Sports, Casino, and Lottery.

7777 gaming is pleased to announce that it has officially joined The European Lotteries (EL) Association, marking an important step in the company's strategic expansion within the regulated lottery sector.