We're excited to announce that 7777 gaming's portfolio of over 100 premium online casino games is now live at Rizk Casino in Serbia. As part of the Betsson Group, Rizk is one of the most trusted operators in the region — and we're proud to deliver an exclusive selection of our games to their Serbian players. This launch reinforces our growing presence across the Balkans and marks a key step in our strategic B2B expansion across regulated markets.

This rollout is a major milestone in 7777 gaming's expansion across the Balkan region, further strengthening its presence and underlining Serbia's importance as a key market for the company’s B2B growth strategy.

Players at Rizk Casino in Serbia can now enjoy a thrilling selection of 7777 gaming's top-performing games, including fan favorites like Cash 100 Bucks, Thracian Treasures, Greenhats' Megawins, Barbarian, and Devil's Deal: Soul for Sale, all tailored to the preferences of the local market.

Elena Shaterova, CCO at 7777 gaming, commented: "We are thrilled to partner with Rizk Casino and bring our standout portfolio to players in Serbia. This launch is not just an expansion — it's a statement. Serbia is a thriving market and part of a region we're deeply invested in. Working with a respected brand like Rizk, under the Betsson Group, allows us to showcase our exclusive content and deliver next-level entertainment to Serbian players."

This launch reinforces 7777 gaming's commitment to delivering localized, engaging, and high-performing gaming content across regulated markets, with the Balkans remaining a key focus for continued expansion and partnership.

We are thrilled to announce that 7777 gaming has been shortlisted for the EGR B2B Awards 2025 in two highly competitive categories:

• Lottery Supplier
• Casino Software Supplier – Under 5 Years

These nominations recognize the most innovative and high-performing service providers in the online gaming industry.

"Being recognized by EGR is a powerful validation of the innovation, dedication, and rapid growth our team has achieved in such a short time," said Elena Shaterova, CCO at 7777 gaming.

"These nominations reflect our commitment to delivering standout products and building strong partnerships across the global iGaming landscape.", added her.

With a portfolio of 150+ premium casino games, powerful player engagement tools, and a rapidly growing partner network across regulated markets, 7777 gaming continues to push boundaries in both lottery innovation and casino game development. We extend our thanks to EGR for the recognition, and to all our partners and clients who support us on this journey. The winners will be announced during the EGR B2B Awards 2025 ceremony. Stay tuned, and wish us luck!

We are thrilled to announce that 7777 gaming has been shortlisted for the prestigious SBC Awards Europe 2025, recognizing excellence and innovation in the European sports betting and gaming industry.

Our nominations include: 

Game Music / Soundtrack – for our fan-favorite title Hunter Bob, celebrated for its immersive and high-quality audio that enhances player experience. 

Acquisition and Retention Partner – highlighting our innovative strategies and tools that empower operators to grow, retain, and engage their player base effectively.

These nominations are a testament to our team's creativity, dedication, and passion for delivering exceptional gaming experiences.

"Being recognized by SBC in both game design and partner growth categories is a proud moment for us," said Elena Shaterova, CCO at 7777 gaming. "It confirms that our holistic approach—combining creativity, technology, and strategic thinking—is making a real impact across the industry."

The SBC Awards Europe 2025 ceremony will take place on 12th June 2025 at the Hilton Malta, concluding the SBC Summit Malta. We extend our gratitude to SBC for the recognition and to all our partners and clients who support us on this journey.

 Learn more about our games and solutions at www.7777gaming.com

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7777 gaming, a trailblazing B2B iGaming provider known for its innovative casino games and jackpot solutions, has officially launched in Croatia through an exclusive partnership with SuperSport's brand Super Casino - the country's largest and most trusted betting operator. This strategic move marks a significant step in 7777 gaming's expansion across the Balkans, bringing a certified portfolio of high-performing, immersive games to one of Europe's most dynamic regulated markets.

SuperSport, a dominant force in Croatia's regulated gaming industry with approximately 50% market share, is now offering a selection of certified titles from 7777 gaming. Among these are popular games such as Crazy 100 Bucks, Thracian Treasures, Barbarian, Greenhats' Megawins, and Devil's Deal: Soul for Sale. Each game is designed with cutting-edge mechanics, immersive themes, and rewarding features to provide an unparalleled player experience.​

In addition to its diverse game portfolio, 7777 gaming introduces three exciting jackpot concepts to the Croatian market:​

Juicy Cash Jackpot – A fruit-themed jackpot offering dynamic rewards.

Crazy Bucks Jackpot – High volatility gameplay delivering adrenaline-fueled wins.

Jackpot Temple – A mystical adventure promising epic prizes.​

"We are thrilled to partner with SuperSport and bring our unique gaming content to Croatian players," said Elena Shaterova, CCO at 7777 gaming. "This exclusive collaboration allows us to showcase our commitment to delivering high-quality, engaging games tailored to the local market's preferences."

Tugomil Cerovečki, Casino Director at SuperSport added, "Integrating 7777 gaming's titles into our platform enhances our offerings and aligns with our goal to provide top-tier entertainment to our users. We are confident that our players will appreciate the innovative gameplay and exciting jackpot features."

This partnership underscores 7777 gaming's strategic focus on expanding its presence in the Balkans and reinforces its dedication to delivering exceptional gaming experiences across new markets.

7777 gaming, a prominent B2B casino games provider, has achieved certification for its cutting-edge gaming content in Colombia, reinforcing its commitment to delivering top-tier entertainment in regulated markets and expanding its global footprint.

With this certification, Colombian players and operators now have access to 7777 gaming's exclusive portfolio, featuring some of its most engaging and high-performing titles, including Crazy 100 Bucks, Barbarian, Candy Anyways, Devil's Deal Soul for Sale, and Club Mr. Luck. These games, known for their immersive gameplay and cutting-edge mechanics, are designed to elevate the online casino experience and drive higher engagement.

"As part of our commitment to expanding into regulated markets, obtaining certification in Colombia is a key step toward offering premium entertainment experiences to local players. Our certified games incorporate some of the most in-demand features, ensuring both excitement and rewarding gameplay," said Asya Raykova, Partnership Manager at 7777 gaming.

7777 gaming's certified games package includes some of the most sought-after features in the industry, such as:

- MULTIPLIERS – A variety of multipliers that boost rewards and enhance excitement.

- FREE SPINS – Special symbols that trigger a set number of free spins.

- BONUS GAME – Uniquely crafted bonus rounds that provide extra gameplay opportunities.

- BUY BONUS – Allows players to purchase direct access to bonus features.

- GAMBLE – Enables players to risk their winnings for a chance to multiply them.

- DOUBLE CHANCE – Doubles the odds of triggering a bonus feature.

- EXPANDING REELS – Increases the number of symbols/reels, adding greater winning potential.

7777 gaming continues to expand its presence in regulated markets worldwide, bringing innovative and high-quality gaming content to new audiences. With this latest milestone in Colombia, the company is solidifying its reputation as a trusted partner for operators looking to enhance their casino offerings with next-generation gaming experiences.

We are proud to announce that 7777 gaming is now live with Premier Bet & Partners, one of Africa's leading gaming operators. This exciting partnership marks another key milestone in our global expansion, bringing our dynamic portfolio of over 150 casino and instant games to millions of players across more than 18 African countries. With this launch, 7777 gaming strengthens its presence in high-growth markets such as Mali, Angola, Zimbabwe, Malawi, Cameroon, DR Congo, Tanzania, and Mozambique.

Players across the continent can now enjoy hit titles like Mayan Gold, Crazy 100 Bucks, Thracian Treasures, Lion Multi Roar, Plinko Party, and Devil's Deal Soul for Sale, along with many more games that blend rich storytelling, unique mechanics, and local relevance.

"We are excited to see our portfolio go live with such a well-established and widely recognized brand like Premier Bet," said Larisa Karaboycheva, Partnership Manager at 7777 gaming. "Africa is a high-potential market, and we believe our games will resonate well with the local audience thanks to their dynamic gameplay and mobile-first design. This partnership marks a significant step in our global expansion and underlines our commitment to delivering next-gen entertainment to emerging markets."

Premier Bet, launched in 1997, has grown into a household name across Africa, offering a robust suite of gaming products including sports betting (pre-match and live), virtual sports, online casino games, lottery, and instant games. Known for its extensive market coverage and commitment to innovation, Premier Bet & Partners continues to enhance the player experience through strategic partnerships.

"We are always looking for partners that bring added value to our players," said Karen Hope, COO at Premier Bet & Partners. "7777 gaming's content offers a fresh and exciting experience that perfectly complements our portfolio. We are confident that their games will be a big hit across our markets."

This partnership further cements 7777 gaming's position as a rising force in the global gaming landscape as it continues to form strategic alliances with tier-one operators around the world.

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