7777 gaming will be attending BEGE 2025, taking place on 26–27 November in Sofia, Bulgaria. The event is a key one for the company, as the Balkans remain among 7777 gaming's core markets and a cornerstone of its regional success.

Today, 7777 gaming's titles are available on all major online casinos in Bulgaria, ranking the company among the top five content providers in the country. Beyond Bulgaria, the company has established a solid presence in Romania, being live with the market’s biggest operators Superbet, Betano, Maxbet, MrBit, Stanleybet, NetBet, and many others.

The company's expansion continues across the region. 7777 gaming is live in Montenegro and has recently entered the Serbian market, where its games are already available on Ritz Casino and Soccerbet. Partnerships with Meridianbet, Admiralbet, and Mozzartbet are also in progress, with launches expected in the coming months. In Croatia, 7777 gaming entered earlier this year with the market leader SuperSport and is now working to further expand its footprint with additional operators.

When it comes to products, 7777 gaming's deep understanding of local player preferences is one of its strongest advantages. Having extensive B2C experience, the company knows what drives engagement in the region. A significant part of its portfolio includes classic fruit games and jackpot titles, which remain highly popular among Balkan players. However, 7777 gaming goes beyond tradition, enhancing familiar mechanics with innovative twists and modern gameplay elements that make each title stand out in an increasingly competitive market.

Headquartered in Bulgaria, 7777 gaming has grown from local roots into a regional powerhouse. The team’s success is grounded in an authentic connection to the market and its players.

"We understand the Balkan mindset," says Elena Shaterova, Chief Commercial Officer of 7777 gaming. "Players here know what they like and we know how to keep them coming back for more."

This philosophy has led to the creation of some of the region’s strongest-performing titles, including Cash 100, Mystery Crazy 40 Bucks, and Mega Juicy Manyways. These games have gone beyond local success, resonating with players across Europe who recognize the same pulse of rhythm, risk, excitement, and a touch of luck.

Competition has also been a key driver of growth for 7777 gaming.

"Competition here is our greatest motivator," adds Alexander Lichev, Chief Marketing Officer. "We are surrounded by strong teams and passionate creators. It's not about beating anyone, it's about pushing each other to grow."

There is something different about the Balkans - the energy, the rhythm, the way people compete, create, and celebrate. It’s not just a region, it's a state of mind. And nowhere is that spirit stronger than in gaming.

That same spirit will be on full display at BEGE 2025, where 7777 gaming looks forward to meeting partners, clients, and industry friends to discuss the company's continued growth and next steps across the Balkan markets.

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7777 gaming is joining forces with Blokotech, a technology innovator reshaping the iGaming landscape with fully customizable platforms for casino and sports betting operators. Together, the companies aim to drive the next stage of 7777 gaming's rapid expansion throughout Latin America's booming iGaming market.

Through this partnership, Blokotech's modular and fully customizable platform, Bloko PAM, will integrate 7777 gaming's complete portfolio of more than 200 certified titles, giving operators across the region seamless access to a wide range of next-generation content.

The line-up includes player favorites and high-performing crash titles such as Multi Xpress and the sensation Don't Crash, alongside new releases like the adrenaline-filled Cheetah Chase and the fast-rising hit Cash Transporter. Known for their feature-packed gameplay, rewarding bonus structures and flexible game logic, 7777 gaming's crash and slot experiences are designed to resonate with the increasingly diverse Latin American audience and drive long-term player engagement.

"Latin America is a market full of opportunity but also one that demands innovation, flexibility and strong local understanding," said Zhana Aleksandrova, Director Business Development for Spain & Latin America at 7777 gaming. "Blokotech's technology-first approach and deep expertise in the region make them an ideal partner for us. By combining our next-generation content with their powerful platform, we can support operators in delivering fresh, engaging experiences that truly connect with players across Latin America."

"Our mission at Blokotech is to equip operators with flexible, future-ready technology while connecting them to the industry's most innovative content providers," said Salvatore Messina, Co Founder & CEO of Blokotech. "Partnering with 7777 gaming, a studio known for its creativity and fast-rising titles, allows us to offer our partners a powerful portfolio of games that will keep players engaged and excited in Latin America's highly competitive markets."

This partnership marks a significant step in 7777 gaming's LATAM growth strategy, expanding its presence through one of the region's most forward-thinking platform providers. For Blokotech, the integration adds a portfolio of proven hits and fast-trending new releases, supporting its mission to drive the next generation of iGaming platforms.

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Empower your lottery to reach new heights with next-generation digital Keno, Instant Win, Raffle, and Sports Betting experiences — where innovation drives success.

Building on its proven track record across Bulgaria, North Macedonia, Ukraine, and Azerbaijan, 7777 gaming continues to expand into new regulated markets worldwide, offering mobile-first technology, localized products, and comprehensive lottery solutions tailored to each jurisdiction.

What truly sets 7777 gaming apart is its personalized and responsive partnership approach. The company ensures quick implementation timelines, providing operators with fast, seamless integration supported by dedicated teams who value collaboration and long-term trust. Its customized solutions merge the traditional strengths of each lottery with modern digital innovation, preserving every partner's unique brand identity while unlocking new growth opportunities.

A notable example of this success is the National Lottery of Moldova, where 7777 gaming provides an integrated system encompassing retail, online gaming, instant games, and sports betting products.

"We help lotteries modernize without losing their identity — merging tradition with innovation," says Zhana Aleksandrova, Business Development Director at 7777 gaming. "Our focus on flexibility, speed, and trust makes every partnership a success story."

Participants to the XIX CIBELAE Congress will have the opportunity to experience 7777 gaming's lottery vision firsthand at Stand 2, where Zhana Aleksandrova, Asya Raykova, and Maria Stoeva will present the company's latest iLottery solutions, including Keno Derbi, and share insights on transforming lotteries for the digital era.

7777 gaming is proud to announce its latest partnership with AdmiralBet Bulgaria, part of the globally renowned Novomatic Group, marking another step forward in the company's expansion across regulated European markets.

AdmiralBet is a well-established leader in the online gambling industry across Europe, with a strong presence in countries such as Germany, Croatia, Bosnia and Herzegovina, and Serbia. In October 2025, the brand officially launched its online platform in Bulgaria.

Through this collaboration, 7777 gaming will integrate its full portfolio of certified casino games, including player favorites such as Cash 100 and Mega Juicy ManyWays, both known for their engaging mechanics, vibrant design, and rewarding features.

'We're delighted to expand our game distribution in Bulgaria through AdmiralBet," said Elena Shaterova, Chief Commercial Officer at 7777 gaming. "As a Bulgarian and Balkan gaming studio, we’re proud to see our home market grow and to welcome international operators like AdmiralBet, who recognize Bulgaria's strong potential and dynamic player community."

"Partnering with 7777 gaming is a great addition to our newly launched Bulgarian platform," said Miroslav Mladenov, Chief Operating Officer at AdmiralBet.bg. "Their games are already well known and loved by Bulgarian players, and we're excited to bring them to an even wider audience through our platform. 7777 gaming's innovative approach and strong local connection perfectly align with our goal to deliver a premium gaming experience in Bulgaria."

This collaboration marks another important milestone in 7777 gaming's 2025 growth journey, following successful market entries across Italy, Peru, Brazil, Colombia, Croatia, and Africa. By joining forces with industry leaders such as AdmiralBet, 7777 gaming continues its mission to deliver next-generation, regulation-ready entertainment worldwide.

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7777 gaming has been awarded Best iGaming Product 2025 at the European Gaming Congress in Warsaw for its groundbreaking game "Ships and Bombs" - a recognition that celebrates the company's ability to merge technology, creativity, and storytelling into a single, engaging experience. The award highlights 7777 gaming's forward-thinking vision to craft products that go beyond gameplay, transforming entertainment into emotion and interaction.

The HIPTHER-hosted event brought together leading figures from across the gaming industry for two days of dynamic discussions, networking, and awards celebrating innovation and excellence. The 7777 gaming team attended the congress with energy and purpose, participating in conversations that explored the evolving landscape of digital entertainment and player engagement.

Head Project Manager Izabel Hakim took part in the panel "Designing to Engage: Personalization, Gamification & the New Player Journey," where she shared insights into how modern game design must balance creativity, behavioral science, and data-driven personalization. "In iGaming, creativity means understanding player behavior and transforming insights into meaningful experiences. Every successful product is built on balance between entertainment, technology, and responsible engagement."

Winning Best iGaming Product 2025 is more than an accolade for 7777 gaming, but a validation of the studio's forward-thinking approach to game design. Ships and Bombs stands as a showcase of 7777 gaming's ability to blend striking visuals, seamless mechanics, and intelligent gamification into a truly immersive experience. The award recognizes the company's commitment to innovation and its drive to elevate player engagement beyond entertainment - transforming gameplay into strategy, interaction, and lasting excitement.

For the 7777 gaming team, the congress in Warsaw was as much about connection as it was about achievement.

The award strengthens 7777 gaming's position as a creative and strategic force in the iGaming industry, trusted by operators seeking to stand out through innovation and experience-driven design. With certification in more than 14 regulated markets and a portfolio of over 200 games, the company continues to expand globally while staying true to its mission: to build worlds, not just games.

In an era where player expectations evolve faster than ever, 7777 gaming's win at the European Gaming Congress 2025 stands as proof that the future of iGaming belongs to those who can blend imagination with precision, and innovation with heart.

7777 gaming is proud to announce its strategic partnership with Meridianbet, one of the leading licensed gambling companies with operations in 35 countries across 4 continents. With over 30 years of continuous service and a reputation for quality, security, and trust, Meridianbet is recognized globally for delivering innovative and reliable iGaming solutions.

Through this partnership, 7777 gaming will integrate its certified portfolio of slot titles, instant win games, and innovative casino concepts into Meridianbet's multi-channel platform. Designed with a strong focus on player engagement, fresh gameplay mechanics, and high-performing features, 7777 gaming's content will further enhance Meridianbet's global entertainment offering.

"We are thrilled to join forces with Meridianbet, a trusted name with an impressive international footprint," said Zhana Aleksandrova, Business Development Director for Spain and Latin America at 7777 gaming. "Our diverse portfolio of slots and instant win games will perfectly complement their established platform, allowing us to deliver engaging and distinctive experiences to millions of players worldwide."

Meridianbet's position as both a B2B provider and B2C operator gives 7777 gaming a unique opportunity to showcase its games across a vast global network. With a proven track record of steady growth, advanced technology, and long-term expertise, Meridianbet continues to be a reliable partner for operators and players alike.

"Adding 7777 gaming's slots and instant win games reinforces our commitment to offering only the most engaging and high-quality casino content to our partners and customers worldwide," Kristina Dimoski, Head of accounts. "We are confident that their innovative portfolio will resonate strongly with players and contribute to our continued growth in regulated markets."

This collaboration marks another important milestone in 7777 gaming's 2025 expansion journey, building on successful market entries in Italy, Peru, Brazil, Colombia, Croatia, and Africa. By partnering with industry leaders like Meridianbet, 7777 gaming continues to fulfill its mission of delivering next-generation, regulation-ready entertainment across the globe.

Looking to elevate your casino offering with games that stand out? Connect with our team today and discover how our portfolio can power your growth.