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From January 19 to 21, 7777 gaming steps into the spotlight at ICE Barcelona with its most ambitious presence to date. Located at stand 1H50, the company will unveil a significantly larger booth and its richest product portfolio ever - an expression of steady growth, creative confidence, and a clear vision for the future of iGaming. This year, visitors are not simply invited to see games, they are invited to move through the world of 7777 gaming, guided across its three core verticals: Sports, Casino, and Lottery.

7777 gaming is pleased to announce that it has officially joined The European Lotteries (EL) Association, marking an important step in the company's strategic expansion within the regulated lottery sector.

7777 gaming is proud to announce a new strategic partnership with Casino Atlantic City, one of the most established and respected online casino brands in Peru. This collaboration marks an important step in the company's ongoing expansion across Peru and the wider Latin American market. It strengthens 7777 gaming's position as a provider of modern, certified content that resonates with the region's fast-growing and highly engaged audience.

7777 gaming proudly secured two major accolades at the BEGE Awards 2025 – "Innovative Online Product of the Year" for the company's next-generation iLottery portfolio, and "Visionary of the Year", awarded to Co-founder Milen Ganev, whose leadership, curiosity, and forward-thinking approach continue to elevate the organization.