News and Insights

As the gaming industry anticipates ICE London 2024, 7777 gaming, is set to steal the spotlight at stand N1-340. Renowned for its groundbreaking approach to online casinos and digital lotteries, the company is gearing up to present innovative content and jackpot concepts at the leading show next month.

At ICE London, 7777 gaming will introduce a dedicated pack featuring 10 new games, expanding its diverse portfolio to an impressive 140+ games. Committed to an ambitious game development strategy for 2024, the company aims to release 3-4 new games every month.

The online casino games portfolio is now organized into two distinct verticals. The first caters to conservative players who prefer classic slots with fruit themes and traditional symbols, offering a wide variety of options. The second vertical embodies the modern spirit of the gaming world, featuring unconventional offerings with exceptional graphics and sounds. These games include buy bonus features, double chances, expanding symbols, and reels, appealing to a broad spectrum of preferences among the new generation of players.

7777 gaming will unveil an expanded series of games tied to two popular jackpot concepts - Crazy Bucks Jackpot and Juicy Cash Jackpot. Juicy Cash Jackpot now includes 8 top-performing classic slots with a mystery jackpot concept, enhancing the gaming experiences of classic slot enthusiasts. On the other hand, Crazy Bucks Jackpot caters to casual players seeking substantial wins with modest bets, featuring all the games from the beloved 'Crazy Bucks' collection.

Building on the success of customized games for digital lotteries in 2023, 7777 gaming will present the continued expansion of its iLottery game portfolio at ICE. This includes Sport Lottery, Digital Scratch ticket games, Instant Win Games, Slottery concepts, Instant Bingo, Keno Games, and Fast Draw Games. The diverse portfolio reflects 7777 gaming's commitment to providing exciting and innovative gaming solutions for digital lotteries globally.

As the company's promo wheel "HIT THE DEAL" was a favorite promotion last year, 7777 gaming will bring it once again this year, and it will be waiting for all operators at stand N1-340 during ICE London, 6-8 February, 2024.

All operators who commit to getting our content during the 3 days of the show will have the privilege to take a spin on the wheel of deals and win some amazing discounts for the promotional period when our games are launched in their operations.

In less than two years since its global launch, 7777 gaming has expanded its portfolio to over 140 games across online casinos and digital lotteries. Currently certified and live in seven highly regulated markets, the company anticipates entering three additional markets in the coming months.

Meet the team at stand N1-340 during ICE London 2024, 6-8 February, to explore the latest innovations in online gaming and digital lotteries.

Book a meeting.

7777 gaming enters new key markets after its successful performance at ICE London last week. The company's product portfolio didn't get unnoticed by iGaming professionals from across the globe.

While the company's casino games are already integrated into several European and Latin American operators and platforms, 7777 gaming expanded its reach to Africa and Asia at ICE London. Besides, there were many recently established global operations that were greatly intrigued to explore more about our brand.

Elena Shaterova, CCO at 7777 gaming has commented: "The team and I are extremely proud of the fact that most of our visitors at ICE London already knew our brand and described it as alternative, innovative, and modern, with no equivalent in the iGaming industry in terms of the online casino games. Now it's time to get the things going in live integrations and beneficial partnership campaigns."

During the three exhibition days, many new agreements were signed, while 7777 gaming is already live or in ongoing integrations with some of the leading casino games aggregators and platform providers worldwide via which operators can access the company's diverse portfolio of casino games.

From its over 100 games portfolio, 7777 gaming highlighted 4 new game titles during the show: Mr. Luck, Pearl of Egypt, Crystal Palace, and Zeus. These games combine the innovative approach the company has in its product development, as well as the analyzed data and its B2C know-how. The new casino concepts attracted many visitors to the company's stand, in a very attended ICE London.

Celebrating ICE London, 7777 gaming has offered all of its new and existing clients the chance to win amazing bonus discounts. HIT THE DEAL promo wheel gifted over 100,000 eur in bonuses to operators from across the globe and attracted many to become new business partners of 7777 gaming.

The company also received positive feedback for its online lottery games, which are live in several state lotteries already, as well as the new functionalities of its proprietary iGaming platform.

A phenomenal interest in our HIT THE DEAL promo wheel was recorded at ICE London last week. We gifted over 100,000 EUR in bonuses to new and existing clients - operators from all over the world - Europe, Asia, Latin America, and Africa, who came to meet us at our stand N1-340 during the three exhibition days, in London.

Asya Raykova, Account Manager at 7777 gaming commented: "It was an amazing experience for everyone - both our visitors and us as a team. Our promo wheel HIT THE DEAL and smashed every expectation that we have, as it attracted so many new and existing clients."

Larisa Karaboycheva, Account Manager at 7777 gaming has added: "Every new operator that signed a contract with us during the show received a bonus that will be used in their next marketing campaigns with us."

We have experienced three productive days at ICE London, full of meetings, most of which resulted in new business opportunities and the exciting HIT THE DEAL promo wheel bonuses. These bonuses will be used by our existing and new clients in the next following months so that they leverage their marketing activities.

More than 100 of our innovative and engaging online casino games are ready to be integrated into the operators' platforms looking to attract, convert and retain the new generation of players.

If you have missed meeting us at ICE London, let's talk now.

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We will reveal our exclusive package of brand-new casino games at ICE London, 7-9 February, at our stand N1-340. The novelties are combined in 4 online casino concepts - Slots, Instant win, Exclusive, and Contemporary. Each concept corresponds to a certain audience, which is designed to attract, convert and retain all types of casino players.

7777 gaming has analyzed and developed the brand-new games, including some of the most innovative concepts and trends, such as - Cluster games, Megaways, Expanded Reels, Spin the Wheel, Hold and Win, Buy features, Progressive Jackpot games, Mystery prizes, Multiplier, and Respins.

Milen Ganev, CEO of 7777 gaming has commented: "Our Business Intelligence team is constantly analyzing the data we collect, and based on that we make our product decisions, align new concepts, and put them in action. ICE London is the platform we want to show them for the first time.

We believe that our in-debt insights and years of experience will leverage our clients with a contemporary solution of a broad spectrum. Everyone is invited to see for themselves our new game concepts."

To further increase the performance of the games and players' engagement, we have prepared new Marketing tools, such as free spins, missions and tournaments, and a cash box. With them, the operators will be able to give players additional prizes, even outside of the game itself. Players, on the other hand, will enjoy the variety of gifts and benefits that increase with the number or amount of their bets.

A promo wheel called HIT THE DEAL will be found on our stand N1-340, where new and existing clients can win various discounts.

At ICE London 2023, besides the portfolio of 100+ online casino games, 7777 gaming will also present its online lottery games, which are live in several state lotteries already, as well as the new functionalities of its proprietary iGaming platform.

Meet our team at stand N1-340 during ICE London, 7-9 February, at ExCel Center and elevate your online casino with 7777 gaming's innovative, engaging and contemporary products and solutions. Schedule a meeting with us.

7777 gaming debuted with over 100 games at the biggest iGaming exhibition in Europe - ICE London, taking place in April. The company caught the interest of the leading operators in many regulated jurisdictions worldwide. 7777 gaming's debut was beyond successful. The company's team met with industry professionals from more than a hundred companies, and returned from ICE London with plenty of business opportunities.

Milen Ganev, CEO of 7777 gaming said: "We made a statement with our debut at ICE London this year. Presenting a portfolio of over a hundred games, 7777 gaming caught the interest of some of the biggest operators in the regulated markets across the world. We plan to continue expanding our game portfolio and enter several regulated markets by Q3. This will be all possible with the constant dedication and creativity of our team of over 80 experts."

ICE London's debut with over 100 games was extraordinary and attracted many visitors to the company's stand. Team was overwhelmed by the response and feedback on 7777 gaming portfolio. What makes the games unique is the fact that they are developed with the mindset of a player and grouped into several different categories. Each of these categories answers a specific customer's requirement and segmentation - from new to online gaming clients to those with long years of experience.

Dedicating most of the games to online casinos, 7777 gaming offers instant win games, premium, and exclusive games (specially designed for the new generation of players coming from the gaming world), soft and classic slots, table games, keno, and bingo games, as well as the lottery games with depleting pool RNG.

Besides the leading product offering of online games and lotteries, 7777 gaming presented its iGaming platform as well. Its main focus goes on the marketing tools, including a gamified promotional system that engages with the new and returning players.

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7777 gaming is fully prepared to make an international debut in the global online gaming industry. As a B2B online games, lottery, and platform provider, 7777 gaming will showcase its diverse and exciting portfolio at the upcoming ICE London, 12-14 April, 2022 at ExCel Center.

The company's stand N1-340 is the meeting point for operators, game aggregating platform and everyone willing to establish a partnership with 7777 gaming. Everyone is welcomed to experience the company's more than 50 games, innovative jackpot solutions and all-in-one platform. As a recently established B2B iGaming provider, 7777 gaming focuses on its wide range of online games, including instant win games, slot games, table games, themed games, iLottery, sport iLottery, scratch cards and more.

Elena Shaterova, Chief Commercial Officer at 7777 gaming said: "We are fully prepared to offer the complete package of games needed from the online operators to engage and retain the audience, especially now with the influx of online gaming usage worldwide. Our games portfolio offers a next level of gaming entertainment that will surely answer the operators' requirements and expectations."

One of the most preferred and played games by players are: Sea of Treasure, Golden Pyramids, Egyptian Treasure, Super 7777, Lucky Clovers, Jinn, Fortunes of Rome, Wizard of Plenty, and many more.

7777 gaming's products are GLI certified and cover all online games verticals. The company has a license as a B2B gaming provider on the Romanian and Bulgarian market. MGA license is planned to be obtained this year.

Meet the 7777 gaming team of gaming experts at the world's leading B2B gaming exhibition - ICE London, at stand N1-340.